This week’s Rad is extremely serious.

Texas Instruments wanted to remind parents of the 80s that a child’s mind is not a f@&%ing joke.   They get the message across with an image of a kid who’s clearly got it going on in the brain department. So innocent, so inspired. Uuh, hell yes he can spell AND do math. With tools like Spelling B, Mr. Challenger and Math Marvel hovering above his head, he can pretty much plan on being a presenter at the upcoming TED conference.

The headline says it all… Literally, there are no other words on the page. And why should there be? Texas Instruments does the right thing by not junking it up with, I don’t know, their logo or anything. This is as much a PSA as it is an ad for a calculator company that would go on to make millions with their TI-83 graphing calculators.  You know, the ones used by 8th graders everywhere to play the shit out of games like Tetris and Block Dude.

So while your kid is almost certainly using TI products to play games in Pre-Algebra class, you can be sure that Texas Instruments is not playing games with their mind.

I seriously love kids.  They are funny and weird, and usually have a good snack on hand.  I love them even more when they are featured in Rads, like the kids below.  Let’s assess.

Look how much fun they’re having!  Just hugging and leaning, acting totally natural.  The wardrobe choice is great here, too.  When neon sweats are unavailable, primary colors are the obvious alternative.  Add a few scrunchies and some shades on a rope, and you’ve got pure Rad gold.  Make the logo bigger?  Naaah… more like make these stylin’ kids bigger.  Thanks, Jess, for the submission of this Rad.