Pretty incredible light installation from magic-makers YesYesNo.
http://www.vimeo.com/8525186Even cooler that it was a collaboration of several entities for pure human engagement. Credits go out to Hellicar & Lewis, Inside Out Productions and The Electric Canvas.
Click for more info on the project. From Cool Hunting…
Great video from Frano-American rockers Hold Your Horses. I didn’t even know bands made videos anymore…
http://www.vimeo.com/9752986I seriously love kids. They are funny and weird, and usually have a good snack on hand. I love them even more when they are featured in Rads, like the kids below. Let’s assess.
Look how much fun they’re having! Just hugging and leaning, acting totally natural. The wardrobe choice is great here, too. When neon sweats are unavailable, primary colors are the obvious alternative. Add a few scrunchies and some shades on a rope, and you’ve got pure Rad gold. Make the logo bigger? Naaah… more like make these stylin’ kids bigger. Thanks, Jess, for the submission of this Rad.
I’d like to preface this post by saying that I love my job. I am totally jazzed about being a copywriter. Switch is the coolest, and my professional life is turning out to be waaaay friggin’ cooler than all of my friends’.
However, in those moments when I’m not wrapped up in a cool project or scouring the internetz for the newest, coolest thing those kooky creatives out there are doing, I begin to feel a little bummed out about the industry. Don’t get me wrong, there is some seriously cool shiz happening these days. But I feel like, as a consumer, most of what I see on TV and in print somehow manages to try way too hard and be totally meh at the same time. I’m bored with your lame lifestyle imagery of moms wearing sweater sets and kids making messes. I don’t think your TV spot is funny just because it’s absurd. And seriously, stop ruining songs that I like by pairing them with shots of a stunt-driving car.
I long for a simpler time, when advertisers said ridiculous things about products, but said them with feeling. A time of shameless plays on word and windbreakers. A time of neon anything, acid wash jeans and hair mousse. That’s right, folks, I’m talking about the ‘80s and I want them back. I want to see more throwback creative in the world, and not just for the sake of being throwback. But because it’s simple, straightforward and cool looking. That’s why I’m starting a movement.
It’s called Radvertising and it starts now.
Radvertising is any ad produced during the decade of my birth (yeah, I’m a millennial, so?) These timeless pieces of artistic genius usually feature bright colors, double exposure images, overt sexual innuendos and models in silly poses. I’m starting a new feature, The Weekly Rad, right here on the switch blog, so check back often for your ‘80s ad fix.
This week’s Rad comes to us from Reebok, an obvious superstar of ‘80s fashion advertising. It features bright colors, reverb graphics and the headline “Sizzlin’ Hot Neon.” The body copy sings, and pretty much makes me want to search for these bad boys on eBay right this minute. Because seriously dudes, life is not a spectator sport.
Also, I’m thinking about creating my own Rads in my free time, so email me if you have something you’d like to radvertise.
Switch’s Senior Creative Director, Eduardo Nieuwenhuyzen, recently designed the Michelob Ultra Big Shark Team Jersey, Big Shark’s Off-Road (mountain biking and cycle-cross) jersey, their Junior National Jersey, and their Tri-athlete Team gear.
As a present for our CEO Mike’s birthday, he was able to negotiate with Big Shark for Switch to get logo placement on all the jerseys. Yay for Switch branding and our involvement in the cycling and design community!
Click the thumbnails below to see the designs up close and personal…van wrap coming soon!
There was an interesting article in this weeks Ad Age about how the type of beer you drink says something about the type of person you are. Fun, but also a little scary how accurate it is.
Does your beer description fit you?
We all know that Santa is coming to town next month…but so is Pecha Kucha. Started in Tokyo in 2003, Pecha Kucha (a term for ‘chit chat’ in Japanese) is an informal gathering of creative types interested in sharing ideas. Usually held in places to “drink and think”, the bottom-up platform and 20×20 format keeps it fast, fun and fresh.
Unlike more formal gatherings, like TED and others…it’s not about watching smarty-pants present amazing ideas for 45 continuous minutes. Each presenter gets 20 slides, and 20 seconds per slide, to present what’s on their mind. From amazing vacation recaps to grandmothers diving into professional cake-making, everyone is invited and anything is on the table.
Next Thursday I’ll be meeting with Jeannette Thompson from HOK and a number of other forward thinkers at Lucas Park Grille (yes, they spell it w and ‘e’) to talk about the first STL event.
Anyone interested in joining the discussion should drop me a line…
last Friday we had our annual Switch Field Day.
it’s a day of playing, dressing up, competing, bonding and just having a generally good time celebrating being a part of Switch.
everybody had a fantastic time, but i think the pictures speak for themselves. take a look at some of the highlights…
Oh, and there are plenty more pictures where these came from…putting them up on the Switch Facebook page soon, so be sure to head over and check them out!
Saluting the 250th birthday of Arthur Guinness, the fellas over at St. James brewery are kicking out a new, sleek draught can. From the lovely folks at JKR, this simplified design, per Die Line, is all about “badge in hand”.
personally…i’m more of a lager/ale guy…and when I do for a stout it’s usually a draught…but I do like this packaging.
The Ad Club held their annual golf outing yesterday and a good time was had by all. Switch had two foursomes entered and despite posting a 65 and 66, the teams left empty handed. A few highlights: Danny Burns monstrous drives, Jobsty’s eagle on the 9th, my 30 foot put (and spilt beer on the 10th) and of course O’Neill’s hole-in-one. We’ll let you figure out which of those happened and which ones didn’t.
