Anheuser-Busch recently tapped Switch to redesign their Budweiser merchandise style guide for the UK. Senior Creative Director Eduardo and Senior Art Director Kristen took this challenge head on. For them it’s the perfect marriage of their passion for driving brand creative standards, consistency and application across a variety of packages/elements. The final product was so well received; we were also asked to revise the U.S. Budweiser merchandise style guide.

The Budweiser merchandise style guide basically works to provide design direction and brand standards across multiple package types for licensees using the Budweiser name. Insuring consistent branding and a quality look has always been top priority at both A-B and Switch so these projects fit right into our and our client’s wheelhouse. It’s not too often around here an art director gets to set the universal style rules for brand asset relation, white space, stroke, color, gradient, etc. It’s like being given your own fiefdom, then being appointed “ruler” of that fiefdom all while serving the King of Beers!

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